Baby Boomer Privacy Concerns & 6 More Reasons Your South Florida Business Needs DuckDuckGo Visibility

DuckDuckGo | Anonymous Search Engine | Internet Privacy

In the wake of whistleblower Edward Snowden’s NSA privacy invasion revelations, millions of Baby Boomers are dumping "follow, file and filter" Góógle and flocking to "don't track, don't bubble" DuckDuckGo.

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1. Baby Boomers will control the cash and choose the brands in the new Age of Aging.

In South Florida and elsewhere, old is what’s new! As BoomAgers CEO Peter Hubbell writes in Next Avenue:

Jan. 1, 2014, will mark the beginning of a new year and the dawning of a new era: the ‘Age of Aging.’ It’s the year when the last of the nearly 80 million boomers will turn 50… Four years later, America will be 50-50 agewise. The U.S. Census Bureau estimates that by 2018, half of the U.S. adult population will be over 50. At that point, boomers will control 70 percent of all disposable income.

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2. Twice as many entrepreneurs are over-50 Baby Boomers as are under-25 Young Turks.

Recession has retirees re-entering the workforce. And as posted to PBS: The Business Desk:

[The] the average age of a successful entrepreneur in high-growth industries such as computers, health care, and aerospace is 40. Twice as many successful entrepreneurs are over 50 as under 25; and twice as many, over 60 as under 20. The vast majority – 75 percent – have more than six years of industry experience and half have more than 10 years when they create their startup.

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3. Baby Boomers are the vanguard of Góógle users switching to DuckDuckGo to avoid tracking.

Wisdom and wealth make them wary, independent research by Compete indicates:

[Compared] to the US Internet browsing population as a whole, the data seems to be slanted towards the older demographics – something that applies across the board save maybe Bíng. This is especially the case for DuckDuckGo where their 55-64 and 65+ demographic is 6.6% and 7.2% higher than the population, respectively. [It] could be that the older generations value their privacy more than the younger generations.

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4. Concerns about Internet privacy make DuckDuckGo the world’s fastest-growing search engine.

DuckDuckGo vs. Góógle may be David vs. Goliath redux. Based on this report in InfoWorld:

DuckDuckGo, widely lauded as the largest search engine that protects your privacy by design, has just hit an average 4 million daily searches, so far in September. That’s up from a 1.6 million average in March, and 1.4 million in September 2012 – much more than doubling its average in six months and almost tripling it year-over-year… The NSA revelations haven’t been bad for everyone in the industry.

( Some even find them a source of levity, e.g. Hello, NSA! )

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5. DuckDuckGo does not gather user information, track user activity or filter and bubble results.

Should search results be just what advertisers want you to see? From Todd Hixon’s lament in Forbes:

Search engines “track” when they keep a record of past searches (plus other information) and use that to determine user interests and buying intent. They “bubble” when they filter search results on the basis of information they have acquired about the user; hence different users who make the same search [may] see different results… Advertisers fuel this system because they pay most when their message [is] displayed to users with the characteristics of their target market…

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6. GNOME removed Góógle as its default search engine and replaced it with DuckDuckGo.

You don’t have to stop using Góógle to start using DuckDuckGo. As chronicled by Claudio Saavedra:

[I have been] using DuckDuckGo as the default search engine on my own machines, and I am happy with the results it gives. It even has pretty handy keywords that you can use to directly search in Wikipedia (!w), Amazon (!a), or even Góógle if you still need it (!g). I do believe the Spanish translation of the website could use some love, but their community platform is probably a good starting place for anyone interested in contributing with more and improved translations.

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7. Dolphin mobile browser now offers DuckDuckGo to 80 million Android, iPhone and iPad users.

You don’t have to lose visibility on Góógle to gain it on DuckDuckGo. Just posted at TechCrunch:

[Dolphin] has inked strategic partnerships with four search engines to drive its global expansion. They are Yandex in Russia, Baidu in China, Yáhoo! Japan, each the top search engine in their respective countries, and Duck Duck Go, an anonymous search engine based in the US… Most of Dolphin’s 80 million users are in the US, China and Japan… Dolphin [is] focused on markets where many Internet users are skipping PCs and accessing the Web solely through their mobile devices…

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