Page Speed Optimization: PSO Is The New SEO

Page Speed Optimization: PSO is the new SEO

Page speed optimization (PSO) is the new SEO: Miami App Developer WebFL.US Meets Web Marketing Needs with Responsive Design, Standards, Semantics and SPEED.

As of 1 January 2014 all websites and mobile apps designed, developed or re-engineered by Miami app development firm WebFL.US will be validated against 14 objective tests of Internet technology standards compliance and software engineering quality assurance in order to guarantee maximum returns for their web development clients and optimal user experiences for website visitors and mobile app users. Of the 14 tests, 2 are designed to assess mobile-friendly adaptive and responsive web design, 6 verify W3C/WCAG/Section 508 industry standards compliance, 3 examine semantic optimization of content and metadata, and 3 compare coding architecture and download times to best practices and benchmarks for web and app loading and rendering effectiveness and efficiency:

Responsive Design

According to Walker Sands, Mobile Web traffic accounted for 28% of all web traffic in Q3 2013, a 67% increase over Q3 2012. And for the first time this year, Amazon says over 50% of its holiday shopping traffic came from mobile devices. Walker Sands recommends that businesses “…prioritize mobile and implement strategies that put equal emphasis on mobile and traditional web design” and “…optimize websites across devices to avoid missing out on revenue.” This is exactly what WebRTC School Qualified Developer (WSQD) Bruce Arnold has been advising for years.

While global corporations may have the resources to develop multiple and redundant device-specific web marketing solutions – full websites, mobile websites, native Android apps, Apple iOS apps, Windows Phone apps etc. – for small to medium sized businesses WebFL.US believes that adaptive and responsive web design augmented by hybrid cross-platform HTML5 mobile apps is a far more effective and affordable web marketing strategy. The first test in their suite allows you to actually see how your web page renders across multiple devices – such as smartphones, tablets, notebooks and desktop monitors. The second measures a website’s ability to adapt to mobile devices with limited capabilities – such as the billions of flip-phones and other not-so-smart cellphones shows to still be in use:

Standards Compliance

WebFL.US recognizes that “Web” and “Mobile Web” are essentially marketing differentiators for the same Internet technology and communications platform, and that success thereon is a function of visibility (e.g., can they find your website in search engines?) and accessibility (e.g., will your app run on their smartphone?). HTML5, CSS3 and JavaScript source that is clean and concise (W3C standards compliant and error-free) is crucial to search engine indexing as well as web browser rendering and mobile app functionality, and therefore an absolute must for maximizing visibility and accessibility potentials. To that end the WebFL.US test suite applies 6 validations addressing content, format, accessibility, internationalization, syndication and links:

Semantic Optimization

Góógle Executive Chairman Eric Schmidt recently proclaimed that web pages with author and publisher verification will receive rank preference over those without it, effectively making Structured Data for Góógle Rich Snippets a mandatory addition to web page source. Proficient use of RDF metadata and HTML heading elements can also expand and improve search visibility. The WebFL.US test suite includes 3 tests applied to visualize and assess the impact of these semantic optimization techniques.


Góógle has stated publicly that both full and mobile websites and apps that load slowly or perform poorly will be penalized in search rankings due to the negative impact on user experience – and WebFL.US believes these penalties are increasing. According to Bruce Arnold, “Web pages that take too long to load invite the user to click the Back button. Mobile apps that perform poorly explain why over 50% of all downloaded apps are uninstalled within 30 days and over 95% are deleted within six months. And how a website or app is designed and developed can have more impact on performance than load-balanced servers, unthrottled bandwidth or a CDN.”

The WebFL.US test suite includes 3 tests to determine if a page or app is designed with SPEED in mind:

How much speed does your website or mobile app need?

Click here to find out and call Bruce Arnold at 877-919-5351 to get it!