Italian manufacturers leverage strategic marketing agreements and Semantic Web design by Miami web designers to expand their presence in the U.S. boating and marine industry.
FT. LAUDERDALE/MIAMI FLORIDA. According to a 22 June 2011 release from the National Marine Manufacturers Association, the dollar value of U.S. wholesale shipments of outboard-, inboard- and sterndrive-propelled recreational boats through April 2011 are up 20 percent over the same period of last year. Building on that upturn the Mate USA Group–a consortium of Italian manufacturers–this week announced a strategic marketing agreement with Lewis Marine Supply, Inc. to distribute Bimini tops, dock fendering profiles, rub rails for boats and other boating accessories from Tessilmare SRL along with electronic reversible pumps, oil change systems, washdown systems, air and electric boat horns and marine hailers from Marco S.p.A. Mate USA Group’s extensive line of high-end marine products and aftermarket boat upgrades will now be available at Lewis Marine Supply locations spanning the Atlantic seaboard from Ft. Lauderdale/Miami Florida to Greenport/Long Island New York. “Mate USA has a firm foothold in the U.S. marine market that we plan to transform into a position of leadership.” stated Jim Gerum, President of Frontier Sales & Marketing and principal marketing agent for Mate USA Group. “To that end, a key objective for our 2011 growth strategy is the targeting and assimilation of established, successful and reputable distributors like Lewis Marine Supply, which has been satisfying their marine retail dealership and boating customers for more than 50 years. And to bring those proven producers on board and keep them on board, our distributor program will provide them with not only quality products but also qualified sales prospects. Marco and Tessilmare will manufacture the products, of course, and our two semantically-focused websites will generate the leads.”
Mate USA Group’s mission is to market the products of Italian manufactures Marco S.p.A. and Tessilmare SRL to the U.S. marine supply market and American boaters: The Tessilmare line of Bimini tops, other sun tops for boats, and Radial brand PVC and Sphaera brand stainless steel boat fendering profiles are presented online at RubRails-n-BiminiTops.com. The Marco line of “E” Series electronic reversible pumps and other gear pumps, along with both electric and air boat horns and marine hailers, can be found at GearPumps-n-Horns.com. Both of these websites were designed for the Semantic Web–a World Wide Web Consortium (W3C) initiative also referred to as Web 3.0–by Miami web designer Bruce Arnold’s WebReDesignMiami.com with front-end web development by affiliate Web3.0DesignMiami.com. Both sites pass all seven tests of “Web 3.0 Readiness”, including not only basic tests of W3C standards compliance as to content (HTML) and format (CSS) but also behavior, Section 508 accessibility, semantics, feed syndication and links. Every page on both sites is handcoded PHP-scripted keyword-optimized and search-friendly HTML5 and CSS3 for high visibility, and both sites leverage Flash-free “iPad Ready” jQuery animation and VA4Most.js audio/video media presentation for broad accessibility. The tagline of Bruce Arnold’s South Florida Semantic Web design boutique is “web design with results in mind.” And according to Ron Geuterman, Mate USA Group manufacturers representative for Lewis Marine Supply, GearPumps-n-Horns.com and RubRails-n-BiminiTops.com are delivering: “Our goal is to make our marine supply distributors’ job easy by providing them not only top quality boating products at competitive prices but also well thought out promotional resources and, more importantly, actual informed and interested prospects. Uncompromising Italian engineering from Marco and Tessilmare is assuring the former, and results-driven website design by Bruce Arnold’s Miami web design team is enabling the latter.”
About the Mate USA Group and Frontier Sales & Marketing
Frontier Sales & Marketing is the U.S. marketing representative for the Mate USA Group, an Italian marine manufacturing consortium that includes Marco S.p.A. and Tessilmare SRL. http://GearPumps-n-Horns.com is the U.S. online distribution portal for electronic reversible pumps and air and electric boat horns and hailers by Marco, and http://RubRails-n-BiminiTops.com is the U.S. boating market’s source for Radial PVC and Sphaera stainless steel marine rub rails, Bimini tops and other boat sun tops from Tessilmare.