Digital Graphic Designers vs. Professional Website Designers

Digital Graphic Design vs. Professional Website Design

If you are looking for a new logo, letterhead or business card layout, a computer graphics artist or digital graphic designer may be the right person for you. And as they are bound to be acquainted if not expert with the use of graphic imaging and image editing software tools like Adobe Photoshop, GIMP or Paint Shop Pro, they should also be able to assist you in retouching or restoring digital photographs and creating raster or vector graphic images for use as illustrations in advertisements, magazines, newsletters, social media profiles and other web content.

Digital graphic design is an important aspect of professional website design, but it is only one component. Professional website designers must not only have mastery of – or access to – the resources and expertise of a digital graphics designer, but also be skilled in the tools and technologies required to convert “pretty pictures” into winning web pages. Regardless of application, the output of any digital graphic design exercise is a computer image file with GIF, JPEG, PNG and SVG being the most common formats. The website designer then combines that imagery with text (ie. the words or “copy”) to create web content, and that content with markup (HTML), styling (CSS) and programming (e.g. Javascript) to create a web page.

When digital graphic designers collaborate with professional website designers in the development of a website, usually the work of the graphic designer is saved in the form of a PSD (PhotoShop Document) or PSP (Paint Shop Pro) image then transferred to the website designer for conversion. This process goes by many names such as image slicing, PSD to CSS, PSD to HTML, PSD to XHTML, or PSD conversion. Done properly – as when done by us – the end result will be an attractive, robust and fully-functional website consisting of W3C standards compliance validated and Web 3.0-ready tableless HTML5 source (dynamic PHP/MySQL), CSS3 stylesheets, and Unobtrusive Javascript/jQuery.