Cross-Platform Mobile Web Design & Development for Pervasive Mobile Web Market Penetration

Q: iPhone App, Android App or Mobile Web App?
A: Accessibility: iPhone Apps: 5% | All Native Mobile Apps: 25% | W3C mobileOK Apps: 90%

Microsoft Tag recently estimated there were more than 4 billion mobile phones in use worldwide, that a growing 27% of them were “smartphones”, and that by 2014 mobile internet usage will exceed desktop usage. And in the U.S., according to Nielsen surveys released at the 2011 App Nation conference in San Francisco, 36% of mobile consumers now have smartphones with the majority running Android OS (36%), Apple iOS (26%) or RIM Blackberry OS (23%).

This means that despite all the buzz about iPhone Apps, they are only accessible to 9.36% (26% of 36%) of the U.S. mobile market, and globally only 27% of all mobile phone users have access to mobile apps of any sort. Mobile web browsers like the Openwave microbrowser, on the other hand, have been available since 1997. Since 2006, many cell phone browsers have supported
W3C mobileOK XHTML/CSS. And with the advent of cross-platform smartphone browsers like Opera Mobile and HTML5/CSS3, the wisdom of investing in overpriced iPhone Apps, Android Apps or any platform-specific mobile app comes into question. We agree with this assessment by

“Mobile Web is fast becoming the de-facto cross-platform choice for developers, especially now that [Flash is] waning. In addition, there is a veritable host of HTML-to-native development tools that are helping HTML/JavaScript developers target smartphone native app markets.”

Do you want your marketing message to reach as many mobile internet users as possible?

If so, call 877-919-5351 for a free consultation with Bruce Arnold, your best choice for results-oriented Mobile Web design and Mobile App alternatives.