The 2014 Chevy SS with rear-wheel drive is all about performance. So is speedy secure responsive web design.
The “Web” and “Mobile Web” are now one and the same. Web pages that cannot accommodate smartphone/tablet as well as notebook/desktop browsers are obsolete. So are mobile website redirects and websites in app wrappers. Especially for small to medium sized businesses, mobile-friendly responsive web design (“RWD”) is now a strategic web development requirement and mandatory for minimizing web applications and maintenance costs, optimizing search visibility and user experience, and maximizing web marketing traffic and conversion ROI.
RWD leverages device-aware and device-agnostic web development technologies to eliminate the need for redundant “full” and “mobile” websites by using flexible grids and fluid formats to optimize content presentation for the screen size and capabilities of the requesting device – regardless of whether it be a desktop PC or Mac, iPad or iPhone, Android smartphone or Windows touch screen tablet. This results in a better user experience for which search engines like Góógle, Bíng, Yáhoo and tracking-free DuckDuckGo reward the web page with better placement.
Page speed (how long it takes a web page to download) is another user experience factor now heavily weighted in major search engine ranking algorithms – and for good reason: On the Web as elsewhere, time is money and knowing when to trade one for the other is how you win. According to GlobalDots research, Shopzilla reduced average page load time by 4.8 seconds and increased sales by 12%; Amazon pockets a 1% revenue increase for every 100ms of page load improvement; and Mozilla got 60 million more Firefox downloads per year after making their pages 2.2 seconds faster.
Today’s web surfers are busy people with short attention spans – and that goes double for our ever-growing base of on-the-go mobile users. Fast-loading pages and streamlined transactions complete favorable search experiences while staring at “Loading…” spinners often ends with the reverse. Consequently, slower sites suffer higher page visit and shopping cart abandonment rates while SPEEDY sites enjoy higher search rankings and more eCommerce/mCommerce sales conversions.
Faster page loads also mean faster searches … which means users have time to run more searches … which means Góógle can run more ads and make more money. This is perhaps the primary reason that Dont’t be Evil Góógle loves speedy websites – so much so that they came up with SPDY. SPDY (pronounced “speedy”) is an open networking protocol that can significantly accelerate website performance by reducing latency. It requires SSL/TLS encryption to avoid incompatibility when communicating across a proxy so to leverage SPDY a website must also be SECURE.
Websites with SSL/TLS enjoy significant operating and marketing advantages – especially if they fully implement HTTPS Strict Transport Security. HSTS not only enables SPDY but also helps protect you and your website visitors from malicious hackers, ISP and other third-party snoopers, and unwarranted government surveillance (#HelloNSA). Concerns over Internet privacy and the confidentiality of personal information are at an all-time high. And with Baby Boomers especially, websites that are proactive about Internet security will be their preferred product vendors and service providers.
SS rwd or #ssRwd, it’s all about PERFORMANCE.
Speedy secure responsive web design is where you need to be. Hop in and let WebFL.US take you there!