Category Archives: Search Marketing

Page Speed Optimization: PSO Is The New SEO

Page Speed Optimization: PSO is the new SEO

Page speed optimization (PSO) is the new SEO: Miami App Developer WebFL.US Meets Web Marketing Needs with Responsive Design, Standards, Semantics and SPEED.

As of 1 January 2014 all websites and mobile apps designed, developed or re-engineered by Miami app development firm WebFL.US will be validated against 14 objective tests of Internet technology standards compliance and software engineering quality assurance in order to guarantee maximum returns for their web development clients and optimal user experiences for website visitors and mobile app users. Of the 14 tests, 2 are designed to assess mobile-friendly adaptive and responsive web design, 6 verify W3C/WCAG/Section 508 industry standards compliance, 3 examine semantic optimization of content and metadata, and 3 compare coding architecture and download times to best practices and benchmarks for web and app loading and rendering effectiveness and efficiency:

Responsive Design

According to Walker Sands, Mobile Web traffic accounted for 28% of all web traffic in Q3 2013, a 67% increase over Q3 2012. And for the first time this year, Amazon says over 50% of its holiday shopping traffic came from mobile devices. Walker Sands recommends that businesses “…prioritize mobile and implement strategies that put equal emphasis on mobile and traditional web design” and “…optimize websites across devices to avoid missing out on revenue.” This is exactly what WebRTC School Qualified Developer (WSQD) Bruce Arnold has been advising for years.

While global corporations may have the resources to develop multiple and redundant device-specific web marketing solutions – full websites, mobile websites, native Android apps, Apple iOS apps, Windows Phone apps etc. – for small to medium sized businesses WebFL.US believes that adaptive and responsive web design augmented by hybrid cross-platform HTML5 mobile apps is a far more effective and affordable web marketing strategy. The first test in their suite allows you to actually see how your web page renders across multiple devices – such as smartphones, tablets, notebooks and desktop monitors. The second measures a website’s ability to adapt to mobile devices with limited capabilities – such as the billions of flip-phones and other not-so-smart cellphones Digby.com shows to still be in use:

Standards Compliance

WebFL.US recognizes that “Web” and “Mobile Web” are essentially marketing differentiators for the same Internet technology and communications platform, and that success thereon is a function of visibility (e.g., can they find your website in search engines?) and accessibility (e.g., will your app run on their smartphone?). HTML5, CSS3 and JavaScript source that is clean and concise (W3C standards compliant and error-free) is crucial to search engine indexing as well as web browser rendering and mobile app functionality, and therefore an absolute must for maximizing visibility and accessibility potentials. To that end the WebFL.US test suite applies 6 validations addressing content, format, accessibility, internationalization, syndication and links:

Semantic Optimization

Góógle Executive Chairman Eric Schmidt recently proclaimed that web pages with author and publisher verification will receive rank preference over those without it, effectively making Schema.org Structured Data for Góógle Rich Snippets a mandatory addition to web page source. Proficient use of RDF metadata and HTML heading elements can also expand and improve search visibility. The WebFL.US test suite includes 3 tests applied to visualize and assess the impact of these semantic optimization techniques.

SPEED

Góógle has stated publicly that both full and mobile websites and apps that load slowly or perform poorly will be penalized in search rankings due to the negative impact on user experience – and WebFL.US believes these penalties are increasing. According to Bruce Arnold, “Web pages that take too long to load invite the user to click the Back button. Mobile apps that perform poorly explain why over 50% of all downloaded apps are uninstalled within 30 days and over 95% are deleted within six months. And how a website or app is designed and developed can have more impact on performance than load-balanced servers, unthrottled bandwidth or a CDN.”

The WebFL.US test suite includes 3 tests to determine if a page or app is designed with SPEED in mind:

How much speed does your website or mobile app need?

Click here to find out and call Bruce Arnold at 786-290-3887 to get it!

Baby Boomer Privacy Concerns & 6 More Reasons Your South Florida Business Needs DuckDuckGo Visibility

DuckDuckGo | Anonymous Search Engine | Internet Privacy

In the wake of whistleblower Edward Snowden’s NSA privacy invasion revelations, millions of Baby Boomers are dumping "follow, file and filter" Góógle and flocking to "don't track, don't bubble" DuckDuckGo.

)(

1. Baby Boomers will control the cash and choose the brands in the new Age of Aging.

In South Florida and elsewhere, old is what’s new! As BoomAgers CEO Peter Hubbell writes in Next Avenue:

Jan. 1, 2014, will mark the beginning of a new year and the dawning of a new era: the ‘Age of Aging.’ It’s the year when the last of the nearly 80 million boomers will turn 50… Four years later, America will be 50-50 agewise. The U.S. Census Bureau estimates that by 2018, half of the U.S. adult population will be over 50. At that point, boomers will control 70 percent of all disposable income.

)(

2. Twice as many entrepreneurs are over-50 Baby Boomers as are under-25 Young Turks.

Recession has retirees re-entering the workforce. And as posted to PBS: The Business Desk:

[The] the average age of a successful entrepreneur in high-growth industries such as computers, health care, and aerospace is 40. Twice as many successful entrepreneurs are over 50 as under 25; and twice as many, over 60 as under 20. The vast majority – 75 percent – have more than six years of industry experience and half have more than 10 years when they create their startup.

)(

3. Baby Boomers are the vanguard of Góógle users switching to DuckDuckGo to avoid tracking.

Wisdom and wealth make them wary, independent research by Compete indicates:

[Compared] to the US Internet browsing population as a whole, the data seems to be slanted towards the older demographics – something that applies across the board save maybe Bíng. This is especially the case for DuckDuckGo where their 55-64 and 65+ demographic is 6.6% and 7.2% higher than the population, respectively. [It] could be that the older generations value their privacy more than the younger generations.

)(

4. Concerns about Internet privacy make DuckDuckGo the world’s fastest-growing search engine.

DuckDuckGo vs. Góógle may be David vs. Goliath redux. Based on this report in InfoWorld:

DuckDuckGo, widely lauded as the largest search engine that protects your privacy by design, has just hit an average 4 million daily searches, so far in September. That’s up from a 1.6 million average in March, and 1.4 million in September 2012 – much more than doubling its average in six months and almost tripling it year-over-year… The NSA revelations haven’t been bad for everyone in the industry.

( Some even find them a source of levity, e.g. Hello, NSA! )

)(

5. DuckDuckGo does not gather user information, track user activity or filter and bubble results.

Should search results be just what advertisers want you to see? From Todd Hixon’s lament in Forbes:

Search engines “track” when they keep a record of past searches (plus other information) and use that to determine user interests and buying intent. They “bubble” when they filter search results on the basis of information they have acquired about the user; hence different users who make the same search [may] see different results… Advertisers fuel this system because they pay most when their message [is] displayed to users with the characteristics of their target market…

)(

6. GNOME removed Góógle as its default search engine and replaced it with DuckDuckGo.

You don’t have to stop using Góógle to start using DuckDuckGo. As chronicled by Claudio Saavedra:

[I have been] using DuckDuckGo as the default search engine on my own machines, and I am happy with the results it gives. It even has pretty handy keywords that you can use to directly search in Wikipedia (!w), Amazon (!a), or even Góógle if you still need it (!g). I do believe the Spanish translation of the website could use some love, but their community platform is probably a good starting place for anyone interested in contributing with more and improved translations.

)(

7. Dolphin mobile browser now offers DuckDuckGo to 80 million Android, iPhone and iPad users.

You don’t have to lose visibility on Góógle to gain it on DuckDuckGo. Just posted at TechCrunch:

[Dolphin] has inked strategic partnerships with four search engines to drive its global expansion. They are Yandex in Russia, Baidu in China, Yáhoo! Japan, each the top search engine in their respective countries, and Duck Duck Go, an anonymous search engine based in the US… Most of Dolphin’s 80 million users are in the US, China and Japan… Dolphin [is] focused on markets where many Internet users are skipping PCs and accessing the Web solely through their mobile devices…

To search on DuckDuckGo, click or tap here: DDG.GG

To be found on DuckDuckGo, contact us here: WebFL.US