Social Media Marketing (SMM):
We make sure your social media marketing and SoLoMo campaigns in South Beach or elsewhere channel traffic from social networks to your site, not vice-versa.
Of the Top 15 U.S. English websites, five are search engines and seven are social media sites. If you are serious about getting found and getting traffic in the Mobile Web world, high visibility in both of these venues is essential. Like search engines, social media is going mobile and the new buzzword is #SoLoMo. According to Cisco.com:
"This intersection of SOcial media, LOcal merchants using location-aware technology for advertising and MObile device usage (SoLoMo) offers opportunities to retailers, marketers and consumers - and all have something to gain from this new trend. According to [Nielsen] over half of the U.S. population (50.4 percent) currently owns a smart device. In addition, well over half the population (70 percent) use social media regularly. Add to these items the fact that all mobile devices incorporate some aspect of geo-location, and all signs indicate that SoLoMo expansion is primed to take off."
As exciting as that sounds, it's important to keep in mind that SoLoMo can be a tool or a tactic (How) - but it is not a strategy (What). Our strategic social media optimization (SMO) recommendation for maximizing social media marketing (SMM) return on investment (ROI) is simple:
Social Media Pull
Almost every social network requires you to complete a profile, and some allow you to create separate pages for your business. They use the information from your profile and pages to tailor your content (i.e. target their ads). That same information determines what invitations, contacts and prospects are sent your way, so you'll want us to apply Semantic SEO to your social network profiles and pages just as we would to your website.
Social Networking Push
Once you land some friends, followers or fans you can use your statuses, tweets, blog entries and other social network postings to broadcast your marketing, sales or customer services messages to them. Each post should be branded and tagged for optimal audience targeting and network visibility, and we can provide you with tools to minimize your time commitment by automating repetitive posting processes and controlling and constraining the quality and quantity of feedback. That way you won't waste countless hours telling tire-kickers what time it is when your original goal was to sell them a watch.
Questions? Call us anytime at 786-290-3887 :-)