White Hat Search Engine Optimization
The Semantic SEO experts at WebFL.US meld rich content and Schema.org metadata with other search engine optimization methodologies assuring high visibility.
Fakebóók may have overtaken Góógle in terms of traffic, but much of that is people posting pictures of puppies. When the time comes to purchase a product or service, 99% of all Internet users access search engines to find what they're looking for, 97% of all that traffic goes to the first 20 search listings returned, and the lion's share of that goes to the websites with page one above the fold visibility. According to comScore about 67% of those searches are run on Góógle, 17% on Bíng and 12% on Yáhoo. And the portion of those queries run on mobile devices is about 1 in 3 and growing, so we can safely say that going forward the big winners in web marketing will be the sites that combine high search visibility with broad device accessibility.
Responsive web design in compliance with W3C standards guarantees broad accessibility. High visibility can be acquired through either search marketing (SEM) or search engine optimization (SEO). SEO practitioners - which our spam filter suggests may include every man, woman and child in India - subscribe to one of two philosophies: Black Hat or White Hat. With black hat SEO the objective is to snare high visibility by tricking the search engines - a risky proposition that rarely delivers lasting positive results. With white hat SEO the objective is to identify, monitor and respect search engine ranking criteria and earn high visibility by designing, developing and deploying web pages accordingly.
At WebFL.US, our expert-rated SEO services are strictly white hat and applicable on-page or off. Our off-page semantic SEO solutions include local search optimization (Local SEO/LSO), social media marketing (SMM/SMO), online press releases (OPR) and guerrilla marketing. Our on-page methodologies deliver the full advantages of Semantic SEO by combining keyword-optimized source and keyword-rich content with semantically-targeted metadata in the form of microformats, microdata, RDFa or Schema.org structured data markup for Góógle Rich Snippets - an increasingly important part of...
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