Góógle Rich Snippets & Schema.org Metadata

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Góógle Rich Snippets:
Schema.org Metadata

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WebFL.US embeds semantically optimized Schema.org structured data (metadata) for Góógle Rich Snippets which significantly increases your click-through rate.

The Wall Street Journal recently published this revealing quote from Góógle executive chairman Eric Schmidt: "Within search results, information tied to verified online profiles will be ranked higher than content without such verification, which will result in most users naturally clicking on the top (verified) results. The true cost of remaining anonymous, then, might be irrelevance."

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His pronouncement reinforces the fact that Góógle is in business to make a profit - not protect personal privacy - but that should come as no surprise. Compliance with it is best achieved by the inclusion of author information in search results. And that, in turn, is best accomplished by embedding rich snippets metadata in your web pages.

Most search results include a brief description of the listed web page to give users a preview of what they might see if they click through. It is called a snippet. Search engines derive it from several sources but most frequently from either page content or information about the page embedded in HTML source called metadata. Perhaps to mitigate the impact of the W3C Semantic Web initiative on their respective search revenue streams, the Big 3 search engines - Góógle, Bíng and Yáhoo - have established a defacto standard for this metadata consisting of the microdata format and Schema.org vocabulary for structured data markup. Metadata coded in compliance with this standard should result in a search listing with a rich snippet that displays the author's avatar, name and other eye-catching information such as this one:

Rich Snippets

The enhanced listing information we develop and embed as rich snippets metadata can also increase both visibility and click-through rate in local search contexts like Góógle Maps.


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