Speedy secure responsive web design Miami-style (ssRwd™) delivers mobile-friendly content via HTTP/2 with HTTPS Strict Transport Security (HSTS).
Responsive Web Design - a term that was once self-defining - now has a special meaning in the web marketing world. Abbreviated RWD, it is neither a web development standard nor a standardized method for website design but rather an expression of an ideal for which there are two general approaches. The ideal is to optimize the greatest possible number of viewer experiences by flexibly tailoring the presentation of content to assure easy reading and simple navigation across the widest possible range of desktop, notebook, tablet and mobile devices and browsers. The approaches are referred to as "device agnostic" and "device aware":
- The device-agnostic approach to responsive web design and front-end development ignores server-side browser-sniffing and device-detection and relies on client-side CSS media queries combined with fluid grids and flexible images. Ethan Marcotte is credited with publishing the seminal article on device-agnostic RWD in May 2010.
Responsive web design eliminates the need to maintain redundant "full" and "mobile" websites. And with our exclusive and proprietary ssRwd™ speedy secure responsive web design methodology it can also resolve the double penalty dilemma faced by businesses employing the deprecated practice of mobile website (m-dot site) redirects.
ssRwd melds HTTP/2 page speed optimization and HSTS strict transport security with cross-platform multi-browser web development to optimize content presentation for the screen size and capabilities of the requesting device - regardless of whether it be desktop PC or Mac, iPad or iPhone, Android smartphone or Windows touch screen tablet. This results in a faster, smoother and more secure user experience which search engines like Góógle reward with better placement.
Web pages that cannot accommodate smartphone/tablet as well as notebook/desktop browsers are obsolete - as are m-dot redirects and websites in app wrappers. Responsive web design is now a strategic web development requirement and mandatory for minimizing web applications and maintenance costs, optimizing search visibility and user experience, and maximizing web traffic and conversions. And the importance of adding speed and security to the mix cannot be overstated:
Fast-loading pages and streamlined transactions complete favorable search experiences while staring at 'Loading...' spinners often ends with the reverse. Consequently, slower sites suffer higher page visit and shopping cart abandonment rates while speedy sites enjoy higher search rankings and more eCommerce sales conversions. Faster page loads also mean faster searches, which means users have time to run more searches, which means search engines like Góógle can run more ads. This is perhaps the primary reason Góógle loves speedy websites so much that it came up with "SPDY", the basis for HTTP/2.
HTTP/2 is the new hypertext transport protocol that significantly accelerates website performance by reducing latency. Websites leveraging HTTP/2 with SSL/TLS enjoy significant operating and marketing advantages - especially if they fully implement HTTPS Strict Transport Security.
HSTS also helps protect website users from malicious hackers, ISP and third-party snooping, and unwarranted government surveillance. With concerns over Internet privacy and the confidentiality of sensitive information at an all-time high - especially among Baby Boomers - sites that are proactive about security will be the preferred product vendors and service providers.
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