In South Florida, Mobile Web commerce mandates responsive web design because mCommerce shoppers on smartphones and tablets prefer web URLs to native apps.
Mobile commerce has come a long way since those first two SMS payment enabled Coca-Cola vending machines were installed in Helsinki Finland in 1997. It has come so far, in fact, that ABI Research expects mobile purchases to top a staggering $163 billion by 2015, which explains The E-tailing Group's estimate that 78% of all retailers invested in mobile commerce technology last year.
Some define mobile commerce to include mobile marketing but here we want to focus on the use of mobile devices to augment as well as execute sales, secure online payment and order processing transactions. We include "augment" in this context because according to comScore 80% of all mobile users engage in shopping activities with their tablet or smartphone, and brick-and-mortar retailers especially need to be responsive to the growing need and demand for in-store mobile shopping services reflected by these Rapid MarketPlace statistics:
Re-engineering your main website with a mobile-optimized responsive web design (RWD) can in many cases preserve your existing ecommerce backend investment and eliminate the need to create and maintain a separate mobile website. RWD is also a smart way to satisfy the 48% of all smartphone users who Insight Express says would rather make their purchases and payments via website URLs than native mobile apps.
Regardless of whether your mobile commerce platform is a responsive site, a mobile site or perhaps an HTML5 mobile app, for mobile ecommerce or mcommerce security and simplicity are primary determinants of success. And as twentieth century poet warrior observed:
"Perfection is attained not when no more can be added, but when no more can be removed."
Using a familiar and trusted online payment processor like PayPal should mitigate any security concerns you or your customers may have, and we can help you integrate these proven PayPal solutions that are as simple as they are secure:
For a multilingual example of responsive ecommerce payment options click here.